Wednesday, January 9, 2008

What is Organic? You say your product is Green?

F.T.C. Asks if Carbon-Offset Money Is Well Spent (NY Times)
This article brings to light a development that often happens in marketing, companies take advantage of trendy lifestyles like using the term 'organic' and 'green' to promote their products. The trouble is that in some cases the claims are misleading or just plain false. Part of the problem is that a formal, legal definition of 'green' or 'organic' is missing. Below are two links that discuss how corporations are positioning themselves and their products, The Sun-Sentinel article give you tips on how to decipher the speak when seeking organic products.

NY Times

The Sun-Sentinel article give you tips on how to decipher the speak when seeking organic products.

Sun-Sentinel

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